Resources Platform for Management Consultants

Media

Product

 

Generation and dissemination of audio/video content, printed media, and customers who are part of the product in the traditional business model with advertising based revenue

 

Distribution

 

Printed media: papers, online, and mobile; TV-A/V: traditional broadcast/cable and online/mobile; Movies: theaters, rentals, online/mobile.

 

Customer

 

Advertisers in advertising-based model, consumers in subscription-based model

 

Competition

 

Audience interest in the basis for competition, both in adversting- and subscription-based models

 

Key Trends

 

(1) Consumers are part of the product;

(2) Increase of business models based on subscription;

(3) Digitalization harmed as well as created new opportunities in the media sector

 

Revenues

 

Advertising, subscriptions

 

Costs

 

Fixed: studios, printing presses, overhead, technology, Variable: marketing, salaries

 

 

 

 

Resources

 

Alvarez A (2014) Magazine and Periodical Publishing in the US, IBISWorld Inc, Los Angeles

 

Ulama D (2014) Global Newspaper Publishing, IBISWorld Inc, Los Angeles

 

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